I decided to take a break from the 40-day challenge this weekend. I could have knocked out a post on Saturday night (and Sunday, too), but… why?
Well, because I set a goal, for one thing. Because I made a commitment. And I am nothing if not accountable, especially to my own high standards. But Rachel’s words were still echoing for me – what she’d said about the things we do only because we think we should, and later, her question to me about writing every day (simply, “why?”). I’d answered her with what I know to be true – a blog needs content, and I want to write content that resonates with people who share my values, people with whom I hope to do business someday. (Geez, I hope that doesn’t sound too commercial. The thing is, I find great value in writing for my own reflection and self-examination, but with little exception, I wouldn’t feel the need to post my writings online without a broader purpose. Let’s be honest: the blog is ultimately here to support my work.)
And that is exactly where I’m feeling the most stuck with my business right now. I want to connect with people – that’s what Retreat Austin is all about. I believe that real, personal communication is essential to making those connections. And for me, social networking – Twitter, Facebook, blogging, etc. – seems more like a threat to building real connections than a tool that fosters them.
You can see my dilemma, right? Here I am, trying to build a business that brings people together, to be present with each other face to face – and the best way to inform people that this awesome business exists is by way of a website. Grr.
So what did I do in the face of this struggle? I decided to face it head-on. Stop avoiding the enemy. In fact, spend some quality time with it. Write to it every day. Talk to it.
Only, I don’t really have that much to say on an every-single-day basis. My interaction with this blog seems more like the small talk I make with the barista every morning than the kind of substantive conversation I have with a friend over dinner. That’s my relationship with the blog (and by extension, you) right now – first date, when I’m shooting for old pal.
I suppose I hope that keeping it up like this – at least for a while – will make things more comfortable. That the relationship will become more familiar over time. But then, I’m trying to trust my gut, too, and recognize that every single day is probably not necessary. It’s okay to take a break. Sometimes that’s how you know you’re getting closer, right? When the silence is comfortable.
How do you use social networking to build relationships? Is the internet bringing you closer together, or does it have you feeling a bit disconnected? I’d love to hear your thoughts on this!